Kenneth Herzberg

Founder and Managing Partner

Kenneth began his extensive capital markets and advisory career in the 1980’s enrolling in Hilton Hotels training program and subsequently a variety of management positions at food and beverage operations throughout New York City. In the mid 1990’s, Kenneth founded a single-family residential advisory firm working with local and national homebuilders to acquire, subdivide, sell or finance development sites. In 1998, he became the Director of Capital Markets for Madison Equities, raising capital for hotel and residential projects in New York City. In 2003, Kenneth founded and assumed the Managing Director position for Carlton Group’s Hospitality practice in New York. In his capacity he launched Carlton’s Caribbean & Latin American division launched in mid 2005. During his tenure, Kenneth advised on, structured, and placed capital for over $10 billion in hospitality and resort development in the United States, Caribbean and Latin America.

In 2018, Kenneth founded Redpoint Capital Advisors, a full-service advisory firm that provides capital market expertise and development advisory skillsets across the hospitality, resort, and multifamily sectors.

Redpoint focuses on all capital markets activity including debt and equity placement, CoGP and JV formation, ground lease monetization, EB-5, C-PACE as well as project origination, evaluation, branding, management, and analysis of new mandates.

Throughout his distinguish career Kenneth has demonstrated unparalleled expertise in capital markets advisory, project capitalization, programmatic development, acquisitions, and asset repositioning.

He boasts exceptional relationships with private equity, banks, family offices, hospitality funds and owners, brands and operators providing advisory and placement for over $25 billion in debt and equity financing.



Jason Bass, CPA, CFA

Partner and Head of Analytics and Underwriting

Jason Bass, CPA, CFA, has almost 30 years of experience providing expert real estate and natural resource asset development- and management-related accounting, economic, financial and market strategic advisory services to a broad base of private and public-sector clients. He brings an exacting level of due diligence and technical precision to every assignment and has been uniformly praised for the quality of his work, loyalty to his clients, and effective communication style. He is an expert in MS Excel-based financial modeling, the use of statistical methods for cost analysis, risk assessment and business forecasting, and the application of ImPlan, an industry-standard tool for assessing regional employment and other economic multiplier effects of project development. In addition, Jason has been designated a subject matter expert on numerous occasions for which he has provided written expert opinions and affidavits, been deposed, and testified in mediation, arbitration, and in court. He is frequently designated an economics expert by the U.S. Department of Justice on a range of matters. Through his work has an expert witness Jason has honed his asset due diligence and forensic accounting skills. For the past number of years, he has also been directly involved in the ground up development and acquisition of lodging and mixed-use real estate assets in the U.S. and overseas.

In conjunction with his consulting practice, since 2017, Jason has served as the Director of Finance for EKN Development Group, a lodging-focused real estate development firm based in Orange County California. The firm has an extensive pipeline of development and redevelopment projects in place. It closed on the acquisition of the 173 room Holiday Inn Downtown Rochester, Minnesota by the Mayo Clinic’s headquarters in March of 2018 that has since be converted to a Hotel Indigo, which opened in 2020. Separately, the platform secured entitlements and capital to implement the ground-up development of a 178 room Hyatt House in Rochester, which opened in 2021 and that same year completed the ground-up development of a 250-room dual branded EVEN Hotel and Staybridge Suites by St. Mary’s hospital in Rochester. More recently, in July of 2022, EKN broke ground on the construction of a 148-room dual branded Fairfield Inn and Townplace Suites in Tempe Arizona. Jason guides all of EKN’s market analysis, joint venture partnership structuring, financial/investment feasibility assessment, capital raise (both equity and debt), leasing, and public financing support (i.e., tax incentives, tax increment financing, etc.) activities.

EKN’s current ground-up development projects include a $750 million Waldorf Astoria resort in North Lake Tahoe, which includes branded for-sale residences and an owner rental program. Additionally, a $350 million hotel and retail complex by the south gate of Grand Canyon National Park and an $80 million, 215-room dual branded Residence Inn and Courtyard by Marriott in Sand City California just north of Monterey.

Jason continues to work closely with Kenneth on the financial structuring of the Tahoe project as well as a pipeline of mixed use resorts totaling in excess of $1.5bn.